Marketing Manager Apprenticeship Level 6
+ Chartered Institute of Marketing (CIM) Level 6 Diploma in Professional Marketing Awards
Are you serious about investing in your team? Are you ready to take your marketing department to the next level? The level 6 Marketing Manager apprenticeship will give them the knowledge, skills and behaviours needed to manage marketing teams, brand strategy and marketing resources successfully to implement innovative marketing campaigns and drive results for your business.
They will follow a path of learning that is relevant to their role within the organisation and will receive multiple qualifications; Two CIM Level 6 Diploma in Professional Marketing Awards & Institute of Apprenticeships Marketing Manager apprenticeship certificate at the end of their development journey.
Choose the Marketing Manager apprenticeship and get a minimum of 95% of the training funded.
Who is the Marketing Manager apprenticeship for?
The Marketing Manager apprenticeship is designed for Marketing / Communications / Corporate Communications / Brand Managers who work in an operational, supervisory or management role who wish to develop their strategic marketing knowledge and report into Marketing Director or CEO.
What will you study?
The Marketing Manager Apprenticeship includes two highly regarded CIM Diploma in Professional Marketing Awards (Marketing and Digital Strategy & Innovation in Marketing).
Upon completion of this apprenticeship you will be eligible for registration as an Associate Member (ACIM) of the Chartered Institute of Marketing (CIM) and have the opportunity to work towards Chartered Marketer status.
You will study towards two CIM Award modules:
The Marketing & Digital Strategy module offers you the opportunity to develop both traditional and digital marketing strategies, incorporating various models, frameworks, and techniques that help you gain a competitive advantage.
You will learn how to analyse internal and external factors, which are crucial in making effective decisions.
Additionally, you will gain knowledge on how to apply all stages of the marketing planning process, from auditing to implementation across both traditional and digital channels.
Finally, you will also acquire skills in managing resources, and monitoring and measurement techniques that are essential in achieving strategic marketing objectives.
This award module is assessed through a written assignment based on a theme and an organisation of choice.
The Innovation in Marketing module, will enable you to adopt a forward-thinking mindset and incorporate innovation to address the demands of a rapidly changing market.
You’ll gain insights into how marketing and innovation are connected, and identify crucial elements in fostering innovation within the marketing team.
Additionally, you’ll learn how to leverage both internal and external marketing efforts to back up a particular innovation in your business.
This award module is also assessed through a written assignment based on a theme and an organisation of choice.
What is an apprenticeship?
An apprenticeship is a blend of a full-time job with training. The apprentice will split their time 80/20. 80% of their working time will be spent carrying out their day-to-day job responsibilities. 20% of their time will be ‘off-the-job’ and spent working towards their apprenticeship qualification.
From August 1st 2022, the new minimum off the-job training requirement for a full-time apprentice is 20% of a 30 hour week (even if the apprentice works more than 30 hours per week); this equates to an average of 6 hours of off-the-job training per week.
Vital to the success of the apprenticeship, the learner has to be actively working towards the standards at least 20% of the time they are paid by you over a minimum duration of 12 months.
Apprenticeship learning route benefits
- You will have weekly face to face delivery sessions (3.5 hours a week)
- Employer only has to pay up to 5% of the course cost
- Apprentices are allocated 20% of their work time to complete the apprenticeship - 10% delivery at Whyy? Change, 10% spent applying the learning in the workplace
- No additional fees, all costs are included with the apprenticeship (e.g. books, CIM membership & exam fees). We strongly believe in adding value to our learners experience
- Our expert marketing practitioners will deliver interactive and engaging sessions to guide learners through the CIM modules
Career Development
Average UK salary data from Reed Average Salary Checker, January 2022.
Eligibility
At Whyy?, we assess every potential learner to check they’re eligible and will discuss what you’d like to get out of the apprenticeship as well as the learner.
- Aged 16 or over (no upper age limit)
- Employed
- Living in the UK or EU for the past 3 years
- Learning significant new knowledge, skills and behaviours
- Not on any other fully-funded training course
- Must have a minimum of two years’ experience working in the industry at an operational level or a relevant Level 4 qualification to study the CIM Level 6 Diploma in Professional Marketing awards
Whether they are having direct learning sessions, having meaningful 1-1’s with your marketing team to understand how to fill your skills gaps, or applying their new skills in your workplace through implementing techniques they’ve learned with Whyy?, they require the time to develop and become accomplished Marketing Practitioners over the duration of the apprenticeship…..your business will reap the rewards from this investment of time.
Once the learning has been completed, to assess that they understand and can apply their new knowledge, skills and behaviours, they will be independently assessed through assessment methods that will test them but will prove valuable for their careers in learning and development.
Discover our accredited marketing courses.
Funding
The Marketing Manager Apprenticeship costs £9,000. You can get 95-100% funding available so you’ll only have to pay a minimum of 5% (£450). This includes two CIM awards (CIM Innovation in Marketing and Marketing & Digital Strategy) at no additional cost. To access this funding, all employers must have digital apprenticeship account.
Up to 24 months
Marketing Manager Apprenticeship
Price
Funding Available: £9,000
Your Price: £0-450
Accreditation
Two CIM Level 6 Diploma in Professional Marketing Awards (Innovation in Marketing + Marketing & Digital Strategy)
Delivery Method
Face to Face Workshops
Whyy? Change HQ
Unit 7B, AESSEAL New York Stadium, New York Way, Rotherham, S60 1FJ
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Knowledge
they’ll learn
- Marketing principles and theories including the 7P’s marketing mix.
- How positioning and managing your brand supports your business reputation.
- Advanced stakeholder management and the application of customer relationship management, both internal and external.
- How to measure and deliver Return on Investment (ROI) when developing marketing plans.
- New and emerging trends and themes in marketing.
- Researching the market and how the results can be measured.
- Product development and portfolio management.
- Different routes to market using appropriate digital channels.
Skills
they’ll develop
- Lead and implement a clear marketing plan and strategy to sustain a marketing advantage using SMART objectives.
- Develop detailed integrated marketing plans for all products / services using digital and offline channels.
- Work with specialist agencies to execute digital marketing plans.
- Present complex information in a clear and engaging way through either a presentation or written copy.
- Deliver measurable marketing outcomes against key performance indicators (KPIs) and identify and areas for improvement.
- Effectively plan and manage the marketing budget.
- Inspire and motivate internally and externally to deliver marketing plans effectively.
- Effectively use appropriate business systems and software to deliver marketing outcomes.
Behaviours
they’ll adopt
- Be responsible, be resilient… learn from what goes wrong, it wont go right every time.
- Be creative, think outside the box to come up with the next hot trend.
- Bend like bamboo, be flexible, be tenacious and finish what you start.
- Professional but passionate, doing the right thing for the client in the best way. Collaborate and listen to others views, even though they may clash with their ideas.
