CIM Level 4 Certificate in Professional Digital Marketing + Institute of Apprenticeships Marketing Executive apprenticeship standard certificate

With a minimum 95% of the cost of training covered by the Government, your people will work towards the Marketing Executive level 4 apprenticeship, along side the CIM Level 4 Certificate in Professional Digital Marketing.

At Whyy?, we assess every potential learner to check they’re eligible and will discuss what you want out of the apprenticeship as well as the learner.

To be eligible for an apprenticeship, your people need to be employed and working at least 30 hours per week, live in England and the apprenticeship content needs to be significant new knowledge and develop new skills.

Critical to the success of the apprenticeship, the learner has to be actively working towards the standards at least 20% of the time they are paid by you over a minimum duration of 12 months.

Whether that time is when they are having direct learning sessions, creating new marketing material for client campaigns, or applying their new skills in your workplace, they require the time to develop and become marketeers with a digital edge over the duration of the apprenticeship… your business will reap the rewards from this investment of time.

Once the learning has been completed, to assess that they understand and can apply their new knowledge, skills and behaviours, they will be independently assessed by CIM through assessment methods which will test them, but will prove crucial for their ongoing marketing careers.

We're here to help

Give us a call to talk through the apprenticeship funding available for your business and training delivery, our team can answer any questions you may have…

If you want further details on the marketing apprenticeship standard, click here.


they’ll learn

  • The theory that supports
    the process – 7 P’s.
  • How positioning and managing your brand supports your business reputation.
  • Managing stakeholders and customer relations, both internal and external.
  • Your business’s reason for being and its future plans and the part marketing plays.
  • How decision making influences your marketing activity.
  • The legal and regulatory stuff that impacts your sector.
  • Researching the market and how the results can be measured.
  • Product development.
  • Different routes to market.
  • When to apply different marketing techniques – digital or offline.


they’ll develop

  • Plan and deliver campaigns using SMART objectives.
  • Use digital and offline channels.
  • Manage the manufacture and distribution of digital, video and print content.
  • Create effective content and present with flair.
  • Engage with and manage different stakeholders and clients to support the right creative outcomes.
  • CRM’s and when to use them.
  • Manage their time to deliver projects or events, keeping all relevant people informed on the progress.
  • Why you would use or wouldn’t use one major digital / social media platform instead of another.
  • Coordinate timely delivery of multiple campaigns.
  • Keep campaign spending in check – ensure you spend on what’s in scope.
  • Evaluate how well a campaign has performed using appropriate data.
  • Use the data insights to assist future campaign planning and delivery.
  • Use the right software and technology.


they’ll adopt

  • Be responsible, be resilient… learn from what goes wrong, it wont go right every time.
  • Be creative, think outside the box to come up with the next hot trend.
  • Bend like bamboo, be flexible, be tenacious and finish what you start.
  • Professional but passionate, doing the right thing for the client in the best way. Collaborate and listen to others views, even though they may clash with their ideas.