Marketing Executive Apprenticeship Level 4
with optional CIM Level 4 Certificate in Professional & Digital Marketing Awards
The Level 4 Marketing Executive apprenticeship is designed to elevate your marketing team by equipping executives, assistants, and officers with the skills to deliver impactful campaigns with confidence.
Apprentices also have the option to work towards three internationally recognised CIM awards for an additional fee, adding further value and credibility to their professional development.
Who is the Marketing Executive apprenticeship for?
The is Marketing Executive apprenticeships is designed for aspiring or current Marketing Executives / Officers / Specialists without formal marketing qualifications or general marketers looking to become more specialist.
What will you study?
The Level 4 apprenticeship will enhance your tactical marketing skills, enabling you to advance your career and shine as a professional within your marketing department.
As part of the apprenticeship, you will have the option to complete three CIM Level 4 awards: Marketing Impact, Planning Integrated Campaigns, and Content Marketing.
*Upon completion of the level 4 marketing executive apprenticeship, you will be eligible to complete the final elective award, to achieve the full CIM Certificate in Professional & Digital Marketing.
Choose your modules and your professional development route.
Planning Integrated Campaigns
Award Overview – 10 Credits
Discover how to design innovative, customer-centric marketing campaigns and apply the latest digital marketing techniques to establish long-term customer loyalty.
✅ Campaign Planning
✅ AI & Digital Innovation
✅ Customer Journey
✅ Marketing Channels
✅ Reporting Metrics
Search Engine Optimisation
Award Overview – 10 Credits
SEO is all about optimising website content to improve its visibility and ranking in search engine results pages. Learn how to increase brand visibility, implement SEO best practices and create successful paid search campaigns for your organisation.
✅ SEO Tools
✅ SEO vs Paid Search
✅ Content & keyword research
✅ On-page, Off-page & Technical SEO
✅ Paid Search Targeting & Metrics
Social Media Marketing
Award Overview – 10 Credits
Level up your social media skills and learn how to create impactful social media campaigns that get noticed. Know how to implement a multi-channel social media plan that converts and drives sales.
✅ Organic vs Paid Social Media
✅ Algorithms & Platforms
✅ Reporting & Metrics
✅ Content Best Practices
✅ Impact of AI Technology
Responsible Marketing
Award Overview – 10 Credits
Explore the significant role marketing plays in an organisation’s ethical, responsible, and sustainable decision-making. Adapt your marketing activities to meet sustainability and commercial goals.
✅ Marketing Environment
✅ People, Planet & Profit
✅ Reporting & Metrics
✅ Ethical & Sustainable Marketing
✅ How to avoid Greenwashing
Content Marketing
Award Overview – 10 Credits
Become proficient in crafting content that converts. From content curation to copywriting, you’ll learn how to design effective content plans, use AI and extend value to support your marketing activities.
✅ Evergreen & Topical Content
✅ SEO, Copywriting & Keyword Research
✅ Creative brief and the customer journey
✅ Content creation & AI tools
✅ Metrics & Performance
Marketing Impact
Award Overview – 20 Credits
Dive into the marketing environment, customer behaviour, market research and the marketing planning process. Learn the core marketing foundations to set your organisation up for success.
✅ The role of Marketing
✅ Tactical Planning Framework
✅ The Marketing Mix
✅ How to create an effective Marketing Plan
✅ Marketing Audit
MarTech
Award Overview – 10 Credits
Update your marketing toolbox with the latest marketing technology, AI and digital marketing tools. Get the best out of your digital applications to support your marketing campaigns.
✅ What is MarTech?
✅ The Impact of AI
✅ AdTech in Digital Campaigns
✅ CRM Technology
✅ Digital Metrics
CIM Level 4 Certificate in Professional & Digital Marketing
Career Development
Average UK salary data from Reed Average Salary Checker, January 2022.
What is an apprenticeship?
An apprenticeship is a blend of a full-time job with training. The apprentice will split their time 80/20. 80% of their working time will be spent carrying out their day-to-day job responsibilities. 20% of their time will be ‘off-the-job’ and spent working towards their apprenticeship qualification.
From August 1st 2022, the new minimum off the-job training requirement for a full-time apprentice is 20% of a 30 hour week (even if the apprentice works more than 30 hours per week); this equates to an average of 6 hours of off-the-job training per week.
Vital to the success of the apprenticeship, the learner has to be actively working towards the standards at least 20% of the time they are paid by you over a minimum duration of 12 months.
Apprenticeship learning route benefits
- You will have weekly face-to-face or virtual face-to-face delivery sessions (3 hours a week)
- Employer only has to pay up to 5% of the course cost
- Apprentices are allocated 6 hours of their work time to complete the apprenticeship - 3 hours a week are delivered at Whyy? Change, 3 hours spent applying their new knowledge, skills and behaviours in their workplace
- Our expert marketing practitioners will deliver interactive and engaging sessions to guide learners through the CIM modules
Whether they are having direct learning sessions, having meaningful 1-1’s with your marketing team to understand how to fill your skills gaps, or applying their new skills in your workplace through implementing techniques they’ve learned with Whyy? Change, they require the time to develop and become accomplished Marketing Practitioners over the duration of the apprenticeship…..your business will reap the rewards from this investment of time.
Once the learning has been completed, to assess that they understand and can apply their new knowledge, skills and behaviours, they will be independently assessed through assessment methods that will test them but will prove valuable for their careers in learning and development.
Don't just take our word for it...
Jasmine from Fluency spoke to us about her Level 4 Marketing Executive apprenticeship experience. Here’s what she had to say:
“The thing I value the most about Whyy? Change are the people. Everybody here, from all the tutors to the directors, are very supportive and will do anything to help you.”
“I’m studying my apprenticeship through Whyy? Change and the marketing tutor here is very supportive and there on a regular basis. You can ring her up at any day the week and she’ll always be there to answer any questions, and I have tutorage each week where I go into college and have one on one lectures.”
“I would advise anybody thinking about doing an apprenticeship to make the most of the opportunity, no matter what your age is. You do not have to be 16 or just leaving school to do an apprenticeship.“
Eligibility
At Whyy? Change, we assess every potential learner to check they’re eligible and will discuss what you’d like to get out of the apprenticeship as well as the learner.
- Aged 16 or over (no upper age limit)
- Employed
- Living in the UK or EU for the past 3 years
- Learning significant new knowledge, skills and behaviours
- Not on any other fully-funded training course
Funding
The Marketing Executive Apprenticeship costs £6,000. You can get 95-100% funding available so you’ll only have to pay a maximum of 5% (£300) for the apprenticeship. To access this funding, all employers must have a digital apprenticeship account.
During their apprenticeship, the apprentice has the opportunity to complete three CIM Level 4 Professional & Digital Marketing awards. This is an additional cost of £150, which includes the CIM registration fee and exam fees.
12-14 months
Level 4 Marketing Executive Apprenticeship
Price
Funding Available: £6,000
Accreditation
x3 CIM Level 4 Certificate in Professional & Digital Marketing awards (optional)
Delivery Method
Face-to-face or virtual face-to-face workshops
Whyy? Change HQ
Unit 7B, AESSEAL New York Stadium, New York Way, Rotherham, S60 1FJ
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Next course starting soon:
Ready for the next level?
Level 6 Marketing Manager Apprenticeship
with optional CIM Level 6 Diploma in Professional Marketing
Develop strategic marketing knowledge and the skills required to report into a Marketing Director or CEO.
We're here to help
If you have any questions about the Marketing Executive Apprenticeship, get in touch with us!
Knowledge
they’ll learn
- The theory that supports
the process – 7 P’s.
- How positioning and managing your brand supports your business reputation.
- Managing stakeholders and customer relations, both internal and external.
- Your business’s reason for being and its future plans and the part marketing plays.
- How decision making influences your marketing activity.
- The legal and regulatory stuff that impacts your sector.
- Researching the market and how the results can be measured.
- Product development.
- Different routes to market.
- When to apply different marketing techniques – digital or offline.
Skills
they’ll develop
- Plan and deliver campaigns using SMART objectives.
- Use digital and offline channels.
- Manage the manufacture and distribution of digital, video and print content.
- Create effective content and present with flair.
- Engage with and manage different stakeholders and clients to support the right creative outcomes.
- CRM’s and when to use them.
- Manage their time to deliver projects or events, keeping all relevant people informed on the progress.
- Why you would use or wouldn’t use one major digital / social media platform instead of another.
- Coordinate timely delivery of multiple campaigns.
- Keep campaign spending in check – ensure you spend on what’s in scope.
- Evaluate how well a campaign has performed using appropriate data.
- Use the data insights to assist future campaign planning and delivery.
- Use the right software and technology.
Behaviours
they’ll adopt
- Be responsible, be resilient… learn from what goes wrong, it wont go right every time.
- Be creative, think outside the box to come up with the next hot trend.
- Bend like bamboo, be flexible, be tenacious and finish what you start.
- Professional but passionate, doing the right thing for the client in the best way. Collaborate and listen to others views, even though they may clash with their ideas.