Level 3 Multi-Channel Marketer Apprenticeship
+ CIM Level 4 Certificate in Professional & Digital Marketing Awards
The Multi-Channel Marketer Apprenticeship (Formerly Level 3 Digital Marketer & Marketing Assistant Apprenticeship) has been refreshed and will equip your marketing team with the latest online and offline marketing techniques, ready to cut through the noise.
Upgrade your marketing toolbox, with not one, not two, but three, CIM Level 4 Certificate in Professional & Digital Marketing Awards, the gold standard of marketing qualifications.
Who is this Multi-Channel Marketer apprenticeship for?
The Multi-Channel Marketer apprenticeship is designed for current or aspiring, Digital Marketing / Social Media / Content / Communications / SEO / Marketing assistants and Marketing administrators who are involved in delivering multichannel marketing campaigns and marketing activities.
What is the Level 3 Multi-Channel Marketer apprenticeship equivalent to?
The Multi-Channel Marketer apprenticeship is a level 3 qualification, which is equivalent to an A-Level qualification, with the added advantage of gaining practical experience, industry expertise and a professional CIM qualification whilst working.
What will I learn on the Multi-Channel Marketer programme?
The Level 3 Multi-Channel Marketer course will empower learners to design effective digital marketing campaigns, conduct marketing analysis and implement cutting-edge marketing tools. You’ll also study towards three highly regarded Level 4 CIM modules which will cover the core knowledge of the apprenticeship.
Choose your modules and professional development route.
Planning Integrated Campaigns
Award Overview – 10 Credits
Discover how to design innovative, customer-centric marketing campaigns and apply the latest digital marketing techniques to establish long-term customer loyalty.
✅ Campaign Planning
✅ AI & Digital Innovation
✅ Customer Journey
✅ Marketing Channels
✅ Reporting Metrics
Search Engine Optimisation
Award Overview – 10 Credits
SEO is all about optimising website content to improve its visibility and ranking in search engine results pages. Learn how to increase brand visibility, implement SEO best practices and create successful paid search campaigns for your organisation.
✅ SEO Tools
✅ SEO vs Paid Search
✅ Content & keyword research
✅ On-page, Off-page & Technical SEO
✅ Paid Search Targeting & Metrics
Social Media Marketing
Award Overview – 10 Credits
Level up your social media skills and learn how to create impactful social media campaigns that get noticed. Know how to implement a multi-channel social media plan that converts and drives sales.
✅ Organic vs Paid Social Media
✅ Algorithms & Platforms
✅ Reporting & Metrics
✅ Content Best Practices
✅ Impact of AI Technology
Responsible Marketing
Award Overview – 10 Credits
Explore the significant role marketing plays in an organisation’s ethical, responsible, and sustainable decision-making. Adapt your marketing activities to meet sustainability and commercial goals.
✅ Marketing Environment
✅ People, Planet & Profit
✅ Reporting & Metrics
✅ Ethical & Sustainable Marketing
✅ How to avoid Greenwashing
Content Marketing
Award Overview – 10 Credits
Become proficient in crafting content that converts. From content curation to copywriting, you’ll learn how to design effective content plans, use AI and extend value to support your marketing activities.
✅ Evergreen & Topical Content
✅ SEO, Copywriting & Keyword Research
✅ Creative brief and the customer journey
✅ Content creation & AI tools
✅ Metrics & Performance
Marketing Impact
Award Overview – 20 Credits
Dive into the marketing environment, customer behaviour, market research and the marketing planning process. Learn the core marketing foundations to set your organisation up for success.
✅ The role of Marketing
✅ Tactical Planning Framework
✅ The Marketing Mix
✅ How to create an effective Marketing Plan
✅ Marketing Audit
MarTech
Award Overview – 10 Credits
Update your marketing toolbox with the latest marketing technology, AI and digital marketing tools. Get the best out of your digital applications to support your marketing campaigns.
✅ What is MarTech?
✅ The Impact of AI
✅ AdTech in Digital Campaigns
✅ CRM Technology
✅ Digital Metrics
Professional Marketing Qualifications
Career Development
Average UK salary data from Reed Average Salary Checker, January 2022.
What is an apprenticeship?
An apprenticeship is a blend of a full-time job with training. The apprentice will split their time 80/20. 80% of their working time will be spent carrying out their day-to-day job responsibilities. 20% of their time will be ‘off-the-job’ and spent working towards their apprenticeship qualification.
The new minimum off the-job training requirement for a full-time apprentice is 20% of a 30 hour week (even if the apprentice works more than 30 hours per week); this equates to an average of 6 hours of off-the-job training per week.
Vital to the success of the apprenticeship, the learner has to be actively working towards the standards at least 20% of the time they are paid by you over a minimum duration of 12 months.
Apprenticeship learning route benefits
- You will have weekly face to face delivery sessions (3.5 hours a week)
- Employer only has to pay up to 5% of the course cost
- Apprentices are allocated 20% of their work time to complete the apprenticeship - 10% delivery at Whyy? Change, 10% spent applying the learning in the workplace
- No additional fees, all costs are included with the apprenticeship (e.g. books, CIM membership & exam fees). We believe strongly in adding value to our learners experience
- Our expert marketing practitioners will deliver interactive and engaging sessions to guide learners through the CIM modules
Eligibility
At Whyy?, we assess every potential learner to check they’re eligible and will discuss what you’d like to get out of the apprenticeship as well as the learner.
- Aged 16 or over (no upper age limit)
- Employed
- Living in the UK or EU for the past 3 years
- Learning significant new knowledge, skills and behaviours
- Not on any other fully-funded training course
Whether they are having direct learning sessions, having meaningful 1-1’s with your marketing team to understand how to fill your skills gaps, or applying their new skills in your workplace through implementing techniques they’ve learned with Whyy?, they require the time to develop and become accomplished Marketing Practitioners over the duration of the apprenticeship…..your business will reap the rewards from this investment of time.
Once the learning has been completed, to assess that they understand and can apply their new knowledge, skills and behaviours, they will be independently assessed through assessment methods that will test them but will prove valuable for their careers in learning and development.
Funding
The Multi-Channel Marketer Apprenticeship costs £11,000. You can get 95-100% funding available so you’ll only have to pay a minimum of 5% (£550). To access this funding, all employers must have a digital apprenticeship account.
13-15 months
Multi-Channel Marketer Level 3 apprenticeship
Price
Funding Available: £11,000
Accreditations
CIM Level 4 Certificate in Professional & Digital Marketing Awards x3
Delivery Method
Face to Face Workshops
Whyy? HQ
Unit 7B, AESSEAL New York Stadium, New York Way, Rotherham, S60 1FJ
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Knowledge
they’ll learn
- Understand brand theory (positioning, value, identity, guidelines, and tone of voice)
- 7 P’s marketing principles.
- Common marketing channels, cross-channel behaviour, and how to manage and operate an integrated campaign using online and offline channels.
- The power of influence and being influenced… working as a team.
- Understand the approaches to B2B and B2C relationship building and different communication techniques.
- The customer journey – digital touchpoints, customer personas, segmentation, targeting and positioning.
- The principles of content marketing, content creation and copywriting.
- What a marketing plan is, how it is built and its purpose.
Skills
they’ll develop
- Learn to craft and interpret briefs aligning with stakeholder needs while tracking and measuring delivery against agreed timelines.
- Copywriting techniques to write persuasive text/copy to meet marketing objectives and brand guidelines.
- Innovative approaches across various media formats, both online and offline, to bolster campaign development.
- Selling using the right communication method. The power of rich content.
- Graphic design skills to create visually dynamic marketing assets.
- The ability to use a website CMS to publish text, video and images effectively.
- Campaign analysis and identify areas for improvement, supported by data analysis tools.
- Digital ‘P & Q’s.
- Security levels required across digital and social media platforms.
Behaviours
they’ll adopt
- Logical and creative mindset with every activity.
- Fix what’s gone wrong and learn from it.
- Work on their own or as a team, know when its important to do either.
- Have attention to detail and bring a plan together.
- Don’t be afraid to share ideas and make recommendations.
- Use the right communication method in the right way to the right people.
- Professional and structured, some rules aren’t made to be broken.
