CIM Level 4 Digital Marketing Awards
Level up your marketing skills with an internationally recognised CIM marketing qualification. Stand out from the crowd and advance your marketing career with our flexible, 6-week digital marketing awards.
- Face to Face
- September 2024
- AESSEAL New York Stadium, Rotherham
- Save over £200 when you choose x4 CIM Awards
Greater Responsibility
60% of CIM graduates are more respected at work or given more responsibility.
Career Progression
Nearly half (47%) of all CIM graduates get promoted or receive a pay rise within 12 months of graduating.
Highly Recommended
Over 75% of CIM graduates would strongly recommended a CIM qualification to another marketer.
What will I learn?
CIM Digital Marketing Awards
You will be equipped with the latest digital marketing knowledge, tools and insights to transform your marketing career. Simply put, you’ll be a highly skilled marketer, with the confidence to deliver effective digital marketing campaigns.
How does it work?
The seven CIM awards can be studied independently or combined together to further enhance your knowledge. The CIM awards provide a customisable learning approach tailored to your marketing career.
Course Details
Delivery Method: Face-to-Face
Location: Rotherham
Duration: 2 months per award
Who is it for?
Designed for established marketers with a drive to develop their digital marketing skills at an operational level.
Your Marketing destiny awaits, choose your modules and start your CIM journey with Whyy? Change.
Planning Integrated Campaigns
Award Overview – 10 Credits
Discover how to design innovative, customer-centric marketing campaigns and apply the latest digital marketing techniques to establish long-term customer loyalty.
✅ Campaign Planning
✅ AI & Digital Innovation
✅ Customer Journey
✅ Marketing Channels
✅ Reporting Metrics
Search Engine Optimisation
Award Overview – 10 Credits
SEO is all about optimising website content to improve its visibility and ranking in search engine results pages. Learn how to increase brand visibility, implement SEO best practices and create successful paid search campaigns for your organisation.
✅ SEO Tools
✅ SEO vs Paid Search
✅ Content & keyword research
✅ On-page, Off-page & Technical SEO
✅ Paid Search Targeting & Metrics
Social Media Marketing
Award Overview – 10 Credits
Level up your social media skills and learn how to create impactful social media campaigns that get noticed. Know how to implement a multi-channel social media plan that converts and drives sales.
✅ Organic vs Paid Social Media
✅ Algorithms & Platforms
✅ Reporting & Metrics
✅ Content Best Practices
✅ Impact of AI Technology
Responsible Marketing
Award Overview – 10 Credits
Explore the significant role marketing plays in an organisation’s ethical, responsible, and sustainable decision-making. Adapt your marketing activities to meet sustainability and commercial goals.
✅ Marketing Environment
✅ People, Planet & Profit
✅ Reporting & Metrics
✅ Ethical & Sustainable Marketing
✅ How to avoid Greenwashing
Content Marketing
Award Overview – 10 Credits
Become proficient in crafting content that converts. From content curation to copywriting, you’ll learn how to design effective content plans, use AI and extend value to support your marketing activities.
✅ Evergreen & Topical Content
✅ SEO, Copywriting & Keyword Research
✅ Creative brief and the customer journey
✅ Content creation & AI tools
✅ Metrics & Performance
Marketing Impact
Award Overview – 20 Credits
Dive into the marketing environment, customer behaviour, market research and the marketing planning process. Learn the core marketing foundations to set your organisation up for success.
✅ The role of Marketing
✅ Tactical Planning Framework
✅ The Marketing Mix
✅ How to create an effective Marketing Plan
✅ Marketing Audit
MarTech
Award Overview – 10 Credits
Update your marketing toolbox with the latest marketing technology, AI and digital marketing tools. Get the best out of your digital applications to support your marketing campaigns.
✅ What is MarTech?
✅ The Impact of AI
✅ AdTech in Digital Campaigns
✅ CRM Technology
✅ Digital Metrics
Level 4 CIM Certificate in Professional & Digital Marketing
CIM Qualification Offer
Save over £200 with the new Level 4 CIM Qualification
Become the smartest marketer in the room, with the CIM’s brand new Level 4 Certificate in Professional & Digital Marketing. The full qualification provides a tailored learning route to suit your career goals, without the time or financial commitment.
Choose your CIM journey between route one or route two.
FAQs
Training sessions are open cohorts so all learners are able to share ideas, participate in active discussions and build their network.
The CIM digital marketing awards are delivered face to face by our team of highly skilled practitioners at our training centre in Rotherham at the AESSEAL New York Stadium.
Training is delivered at our training centre located at the AESSEAL New York Stadium in Rotherham. With excellent public transport links via train, tram and bus, Whyy? Change is just a 10 minute walk from the train station.
If you’re driving we are just 10 minutes from junction 34 of the M1 in the heart of Rotherham.
Postcode: S60 1FJ
Why Whyy Change?
- 100% Face to Face
- Globally recognised qualification
- Unlimited Yorkshire Tea
Value Added Qualifications
As an accredited CIM study centre we are proud to be partnered with the Chartered Institute of Marketing (CIM), world’s leading marketing institution, to deliver accredited marketing courses to you.
Take your marketing skills to the next level!
What do our students say?
Pricing
CIM Digital Marketing Awards
10 credit modules-
Choose from 7 modules
-
FREE CIM Membership (worth £65)
-
Access to CIM's Marketing Expert Portal
-
Benefit from CIM's eBook Library
-
CIM Certificate in Professional Digital Marketing
Level 4 Qualification Offer-
Save over £200!
-
FREE CIM Membership (worth £65)
-
Includes 4 CIM Modules (worth £3196)
-
Access to CIM's Marketing Expert Portal
-
Flexible pricing plans available. Choose from a selection of individual modules or complete route 1 or 2 and complete the full CIM qualification, saving you over £200.
Next course starting in:
Unlock your marketing potential and secure your place today...
Fill out the form and the team will be in touch for a chat, to help guide you on your CIM marketing journey.
By submitting your details you agree to be contacted in relation to your enquiry.